Doug McSweeney

With extensive experience across professional sport, sponsorship, marketing, and commercial leadership, Doug has built a strong reputation for driving revenue growth, developing strategic partnerships, and leading high-performing teams.

Throughout his career, he has worked with leading sports organisations including the Crusaders, Highlanders, Canterbury Cricket, and Canterbury Golf. Known for his relationship-building skills and strategic thinking, Doug is passionate about creating sustainable commercial success while enhancing fan, partner, and stakeholder engagement.