Sasha Lockley

A fintech founder, social entrepreneur and systems thinker, Sasha works to redesign how we do debt in Aotearoa — and beyond.

Through Money Sweetspot, she helps people move through debt with dignity, using tools that combine responsible lending, behavioural insights, financial education, and storytelling. They’ve created a financial reset model that’s fair, practical, and focused on long-term wellbeing — for individuals, whānau, businesses, and the broader economy.

Sasha works across sectors — with iwi, insurers, employers, government, and funders — to unlock social capital and design financial products that reflect real lives, not just risk profiles. Their approach delivers measurable outcomes, scalable innovation, and financial tools that actually work for the missing majority.

She believes the next generation of finance will be more inclusive, more human, and more effective — if we’re willing to build it.